People often ask me, how do you create a better experience for major donors? What first I think it's important to define what you see as a major donation within your organization, and develop protocols to recognize and acknowledge donors who make gifts at that level. And once the donor does make a gift at that level, continue to acknowledge every donation they make your organization as if they've made a major donation.
The Longview of Major Donor Engagement
The Longview of Major Donor Engagement
The Longview of Major Donor Engagement
People often ask me, how do you create a better experience for major donors? What first I think it's important to define what you see as a major donation within your organization, and develop protocols to recognize and acknowledge donors who make gifts at that level. And once the donor does make a gift at that level, continue to acknowledge every donation they make your organization as if they've made a major donation.